So, in an effort to show you the real behind-the-scenes of product research, development, and creation, and give you a leg up if you are serious about taking the plunge into product creation, I want to give you a breakdown of the resources you need to consider and have lined up beforehand.
This list is a luxury I didn’t have when starting…it took countless hours of research, funds that were hard earned from my esthetic practice, and partnering with other product developers to learn through experience, but I believe that when we share our learned experiences that have helped us grow individually, we elevate collectively.
There are a few foundational elements that are critical for achieving esty success… Commitment to continual education Creation of an outstanding client experience to provide optimal results and garner client retention Consistency in practicing self-care so you can continue to provide tremendous service and have a business that is fueled by passion and energy Funny enough, rather than existing as line items, these elements actually live within a circle, consistently feeding and flowing into each other. As an owner of two rapidly growing businesses, I’ve experienced this truth exponentially in the last few years, and while recently...
First things first, post-treatment client cooperation is vital, and it’s up to both you and your client to set a foundation for optimal results, especially for treatments that require extra mindfulness such as peels or micro-needling to avoid risks of Post-inflammatory hyperpigmentation (PIH).
However, with due diligence and some extra TLC from both the practitioner and the client, there are several measures we can take to ensure great results for your clients this summer:
Gone are the days of “professional perfection” where we simply needed to look the part and pulled together and communicate our expertise clearly.
Now, consumers want authenticity, and they want a deeper connection to feel like they’re going to vibe with your personality and your energy when they enter your treatment room.
While safety isn’t the sexiest topic to speak on, especially considering the incredible results we’ve witnessed with micro-needling, which are far more fun to discuss, the bottom line is this:
Results should be absent of risk.
When clients come to us, they aren’t merely entrusting the health and appearance of their skin, but of their overall well-being.
As a refresher, we wanted to cover the A to Z on CIT safety and open the floor for questions (we are here to be your resource and go-to guides!):