By Kindra Ellsworth of Esthetics by Kindra Have you ever looked at your skin and envisioned it as a visual map of the many fits of laughter you’ve experienced, or the seasons of stress, or that time you ate an entire tub of ice cream? Okay, perhaps you haven’t thought about it in that much detail, but, it benefits you to start looking at your skin through this lens because as you’ll learn in the paragraphs that follow, your skin is like a story. Everyday your skin is absorbing the surrounding outside world — sunlight, water, skincare products, human...
Many of them are starting the New Year, our team included, at a crossroads of being so busy that they are either forced to say “no” to some things [ which we discussed in depth and with tips in The Way-Too-Nice Esthetician’s Guide on Boundaries (From One Who Learned the Hard Way) ], or to expand their team.
If you’re finding yourself at that crossroads of scaling your esthetic practice in the coming year, here are three checkpoints for reflection to help you navigate your decision and help you expand should you choose to:
To grow your esthetic practice, you have to invest time, energy, and of course, some money to grow and experience an exponential return. However, when it comes to investing in new modalities, education, products, or other assets that can serve your clientele and overall business growth, you don’t have to fork over all your cash and hope for the best.
What if, instead, you could both gauge your audience’s interest in something new you’re considering bringing into your business while also having those interested clients fund your investment?
It’s a process called mastering the art of the pre-sale, and in my opinion, it’s the best way to onboard any new service or modality you plan on introducing into your esthetic practice.
Here’s my go-to 3-step process for pre-selling like a pro:
From reinvesting those profits to purchase your dream space, or grow your team and provide jobs, or onboard top of the line products and equipment, or further you and your team’s esthetic education, the sky’s the limit on your growth as well as continued revenue projections because all these things have the ability to generate more income!
Whether you dream of hitting six-figures to grow and expand your business, or simply bump up your take-home pay, consider this your go-to guide for boosting your business’ bottom line, while also helping your clients to achieve better results (which, Spoiler Alert! will also bring in more business).
In case you haven’t noticed, growth activities tend to be exponential in their return, so let's dive in:
So, in an effort to show you the real behind-the-scenes of product research, development, and creation, and give you a leg up if you are serious about taking the plunge into product creation, I want to give you a breakdown of the resources you need to consider and have lined up beforehand.
This list is a luxury I didn’t have when starting…it took countless hours of research, funds that were hard earned from my esthetic practice, and partnering with other product developers to learn through experience, but I believe that when we share our learned experiences that have helped us grow individually, we elevate collectively.