As buyers become increasingly conscious over what they consume from food sources to fashion to cars and beauty, it’s crucial that businesses and organizations evolve to meet shifting needs and preferences.
These shifts are critical not just in the effort for companies to stay relevant in the marketplace, but to ensure that they're intentional in how they manufacture, produce and present their product to best benefit their business, their customer, and the environment their product will exist within.
At Herbal Skin Solutions, the foundation of all of our products is rooted in high-quality botanical and antioxidant-rich ingredients, and we’ve also made efforts to infuse intentionality into our manufacturing process through energetic tuning, so naturally, the next layer of bringing conscious creation to our products is in the packaging.
What does it mean to “be intentional” as a business owner? Well, in a word: everything.
From your business vision to your operating expenses to your marketing, everything we choose to do in our business should be done with intention, which broken down into its core elements equates to thought, care, and purpose.
Of course, we can’t all know how some decisions will pan out or be received, but with intention, we can anticipate the desired beneficial outcome and impact of our choices.
One example of how intentionality can work in our business as estheticians is in the treatment room and how we cultivate a fantastic client experience, which I wrote about in this article.
But then I got to thinking deeper, and it all started on my trip to Italy…
There’s beauty to a term becoming a buzzword, on the one hand, it helps the general population understand and become better informed about a particular topic, however, with every buzzword also comes the double-edged sword of brands leveraging or capitalizing on said buzzword, and not always in the most authentic manner.
When it comes to the term antioxidants, experts in the esthetic and wellness industries know that antioxidants are nothing new; instead, we’ve come to learn more about them through recent research and how to better utilize them to improve our lives whether that be our nutrition that we feed our bodies or our skin.