Gone are the days of “professional perfection” where we simply needed to look the part and pulled together and communicate our expertise clearly.
Now, consumers want authenticity, and they want a deeper connection to feel like they’re going to vibe with your personality and your energy when they enter your treatment room.
While safety isn’t the sexiest topic to speak on, especially considering the incredible results we’ve witnessed with micro-needling, which are far more fun to discuss, the bottom line is this:
Results should be absent of risk.
When clients come to us, they aren’t merely entrusting the health and appearance of their skin, but of their overall well-being.
As a refresher, we wanted to cover the A to Z on CIT safety and open the floor for questions (we are here to be your resource and go-to guides!):
You’ve likely heard the saying, “You get what you pay for,” and maybe you’ve said it within your own business a time or two (or ten).
Like that time you had a potential client balk at the price of your treatment claiming they could get it somewhere else for half the price. But here’s the thing you know, and they don’t:
First of all, they’re not your ideal client, so buh-bye and best wishes.
Secondly, you know that often a sweet deal often can lead to a sour outcome.
Whether it’s someone getting a botched treatment that resulted in damage or the luckier case, it was merely a waste of money since the desired outcome wasn’t achieved.
At the crux of it, is the concept of value and knowing your worth.
It’s about highlighting your expertise, education, the quality of your products and treatments, plus the experience you provide for your clients and customers, and having your brand and offerings reflect that value.
This is something we’ve also had to navigate outside of the treatment room because the truth of the matter is, there will always be imitations for your clients to choose from, the key is not being duplicated.
Here’s how we do that at Herbal Skin Solutions:
Have you ever been seconds away from drifting into a sweet sleep only to be startled awake by a series of dings from a client texting or calling to book an appointment or order product?
Or how about receiving a message on your personal social media feeds with a comment of passive aggressive nature related to a photo or experience you shared or a message urgently asking why they haven’t received a response to their email/message/text (despite it being hours past your times of business operation)?
Whether it’s these online scenarios or having an uncomfortable experience inside your spa (i.e., the client who keeps talking far past closing time or the one who tries to convert you to their religion), the root cause is the same: a lack of boundaries.
As someone who has extensive experience working in various facets of the service industry (more on that in a bit), and has worked through “people-pleasing” tendencies, I’m here to be your boundaries BFF, because let’s face it, there will always be someone to test them, and you’re the only one who can enforce them.
So let’s get into it…