Blog

The Consumer's Guide to Purchasing Skincare Products

April 13, 2023

In today’s fast-paced, convenient-seeking world, it’s no surprise that platforms like Amazon have quickly become the way to shop your most beloved items. While scrolling, you will likely see many brand names and packaging you recognize, sometimes at a lower price than a local storefront, but there are several serious risks associated with purchasing from unauthorized sellers. Read on to learn what to look out for!

Enzymes and Acids in Skin Care

December 19, 2022

Skincare products have become increasingly more effective over the years as estheticians and formulators continue to search for the best active ingredients for their client's skin. Two of the most common (and results-oriented) active ingredient categories used in professional skincare products are enzymes and acids. In this article, we explore the differences between these two components, discuss their respective benefits and safety concerns, and provide best practices for estheticians and formulators.

Radical Self-Care Practices To Enhance Your Well-Being for Greater Soul Alignment

November 03, 2020

Feelings are one of the most special and profound parts of human existence. So, be honest with me, glow-getter -- how are you feeling?

In times such as these, it’s more critical than ever that we extend love and compassion to our fellow human beings, but as we’ve just learned, that must start from within ourselves.

In the following steps, we’ll journey through a simple, personal energetic inventory assessment and some guided self-care practices that can be a pathway for helping you to stay calm, cool, and collected through the expanded or heightened awareness you experience on your journey to greater well-being and soul alignment.

Consultative Selling Starts With Conversation

October 01, 2020

Tell the truth — does the idea of “sales” make you instantly feel icky? If so, that’s because your mindset and approach to sales needs a major shift!

Rather than looking at sales as an aggressive or off-putting piece of business that is a “necessary evil,” it’s crucial to reframe your outlook and sharpen your sales skills so that the process feels natural and of-service to your client or customer.

Not only will this shift benefit your clients since you’ll become better equipped to guide them toward the best solution for their problem, but it also helps your business (yes, we’re in this field to empower, heal, and nurture other people, and our businesses still need revenue to continue that work!).

And this kind of sales process is called consultative selling — an approach that prioritizes relationships and opens dialogue to identify and provide solutions to a customer's needs.

Let’s break it down so you can learn how to start loving sales (and they’ll start increasing):

The Email Tips and Etiquette Every Esty Needs to Succeed

September 01, 2020

Content: Love it or hate it, it’s something you just can’t avoid as a working professional (whether you own your own esthetic practice or not): you have to use email. But did you know that email is actually one of the most powerful forms of communication in your business? (91% of consumers check their email accounts every day!) That’s right, what many claim is an outdated or dying medium (especially with texting and Direct Message culture via social media), email is far more personal and can be a huge gateway to your esty success…that is, if you know how to...