If that describes the route you’re hopeful or aiming to take in your spa, here are some key areas to emphasize when marketing and sharing the medical treatments you provide as well as finding the balance between both spa experiences:
You may never achieve 100% balance, and if you do, it may be fleeting, but by taking the steps above, you’ll be much closer to the midline and able to swing the pendulum with better agility and without plummeting your business’ growth in the process.
Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.” If you don’t monitor your progress to determine what’s working and what’s not, you can’t make informed decisions on where to push your marketing forward. Keep in mind that it’s important to set goals for your social media marketing so you know what to measure; if you want to improve your sales, you’ll monitor different metrics than you would if you wanted to increase your mailing list.
Just like friendships you’ve had for decades or dating someone for a while before being engaged and then getting married, strong client relationships require cultivating and nurturing. Invest the time, energy and care, and you’ll have adoring and loyal clients to show for it.
With market saturation comes the need to let your customer 1. Know that you exist and 2. How you can help them (A.K.A. your niche). Devising a marketing plan becomes a hurdle to overcome, when you are trying to get customers to notice you. This is where Search Engine Optimization (SEO) comes into play. SEO optimizes your business by placing keywords on your site so that search engines recognize your site and shows it to potential customers first.